Creative Learning

Things to Consider Before Launching a New School Website


There are a lot of reasons why you should think about redesigning your school’s website. You could want to raise the number of students enrolled at your school, change its place within the community, boost participation from parents, or cut costs and/or save more time.

Whatever your motive may be, we want to assist you in making an educated choice when it comes to the purchase of your upcoming school website. What aspects of websites for schools require your attention the most?

Obtaining early support from all of the relevant stakeholders- A new website for the school needs the buy-in of all stakeholders. Before making any inquiries regarding a new webpage, you need to be certain that this is an issue that all of the stakeholders are interested in learning more about. You must also make sure that your staff is capable of providing the information necessary to update your website. You will be responsible for some preliminary research at the beginning.

Determine the reason for the creation of the website- Your school’s website ought to serve as the central location for all of its marketing and communication efforts. You will, however, need to determine the site’s core objective before moving on. When we have conversations with educational institutions, one of the questions that we usually ask is, “What is the purpose of the site?” and “What is it that you expect from it?” Spend some time wisely considering these issues, and then establish the most important goals in descending order of importance.

Determine the audience for the website- You need to identify not just what the aim of the website is, but also who the primary audience is for the website, and this decision has to be in line with your goals. A website for a school often caters to one of two primary populations. Depending on the demography or the aims, there will be various audiences. The two primary audiences are: Current parents of students, Parents of potential students

In order to pique the interest of new parents, your website has to be both educational and appealing. Your website serves as a window into school life, and as such, it is imperative that you accurately portray school life on your website. This should be your primary aim if you do not already have the maximum number of students enrolled.

In addition to this, you should use your websiteto boost parental involvement. You’ll discover that parents communicate with one another and discover more about what goes on in school if your school website includes a section that is specifically designated for parent use.

Deciding on the best service provider- Education is one of a kind, as was said before in this discussion. And even though some of the criteria you will establish for your website will be similar to those you would have for any other website (attractive and responsive), it is not sufficient for your next website designer to just be able to develop a beautiful website. It is necessary to have both a grasp of the issues that schools confront as well as knowledge of the standards for school websites.

Keira Gilmore
the authorKeira Gilmore